Encalm Hospitality is revolutionising airport lounges by turning them into strategic brand engagement hubs, offering partner brands the opportunity to engage travellers during their dwell time. By leveraging behavioural insights, operational precision, and sensory design, Encalm enables brands to create immersive experiences that foster lasting loyalty.
In a world where digital distractions are rampant, airport lounges provide a unique environment where attention is concentrated. With air travel on the rise—passenger traffic at Indian airports is projected to grow at a 7% compound annual growth rate through 2027—these lounges are becoming valuable platforms for brand engagement. Encalm operates several lounges, including the American Express Centurion Lounge and the Air India Maharaja Lounge, each designed to reflect distinct brand philosophies.
Vikas Sharma, Group CEO of Encalm Hospitality, stated, "Airport lounges provide that rare opportunity. At Encalm, we have witnessed a 40% increase in traffic across our lounge formats, reflecting how effectively our approach converts dwell time into meaningful engagement."
Encalm's portfolio includes proprietary formats like Encalm Card Lounges, Encalm Privé, and Encalm Xenia, catering to diverse traveller segments. These formats offer varying levels of exclusivity and service intensity, allowing brands to engage with different traveller tiers effectively.
As airports evolve into high-value consumer ecosystems, Encalm's approach is helping brands convert transitional travel moments into enduring relationships, turning presence into preference and preference into loyalty. With lounges at major Indian airports, Encalm continues to set new standards in airport hospitality, blending luxury with bespoke services
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
