ITB Asia 2020 moves virtual

Messe Berlin (Singapore) announced today that ITB Asia, MICE Show Asia and Travel Tech Asia will go virtual from 21 – 23 October 2020.

Originally scheduled on the same dates, the annual travel trade show will instead be held on a virtual platform, due to the uncertainty over continued global travel restrictions and safe distancing measures.

The virtual event will be hosted on a newly developed platform, also known as the ITB
Community. ITB Community is set to launch on 12 August 2020.

In addition to hosting this year’s edition of ITB Asia, MICE Show Asia and the inaugural Travel Tech Asia, ITB Community will also facilitate a year-long virtual engagement programme for key
stakeholders which will allow them to continue forging new partnerships and strengthen
existing business relationships with important players in the region.

Ms Katrina Leung, Managing Director, Messe Berlin (Singapore) said, “We
undertake a huge responsibility as Asia’s leading travel trade show to adapt and serve the
travel trade community in recovery. Taking into consideration the need for businesses to
connect, it is imperative for us to unite the community to enable business meetings to take
place for a seamless knowledge exchange. ITB Community will be the latest permanent
addition to a wide variety of offerings we have for our customers to tap into for their
business success.”

The three-day virtual event for ITB Asia, MICE Show Asia and Travel Tech Asia will
incorporate key features such as business matching between buyers and sellers, top notch
conference sessions, virtual exhibition and more, creating a marketplace for the travel

ITB Asia, MICE Show Asia, Travel Tech Asia 2020 – A Virtual Experience
The 2020 virtual edition for ITB Asia, MICE Show Asia and Travel Tech Asia will be
complimentary and serves as a value-add to all confirmed exhibitors1 of ITB Asia 2021.
With over 5,000 pre-qualified international MICE, corporate and leisure buyers invited with a fullaccess pass to the exclusive virtual event, the three-day event will be available 24/7 to
attendees to access business matching, conference sessions and the exhibitor directory.

Mr Andrew Phua, Executive Director, Exhibitions and Conferences, Singapore
Tourism Board, said: “ITB Asia is Asia’s leading marketplace of ideas, concepts and
products for the international travel industry. We are heartened that it is pivoting to a new
event model this year, demonstrating the travel trade’s ability to innovate and continue
forging important partnerships in this challenging time. Virtual and hybrid event formats are
likely to continue to complement future physical events, and we are confident that
Singapore will continue to lead the way forward in this area.”


Take Part. Take Advantage.

A unique combination of travel products, target groups and networking opportunities awaits you:

Travel Products

  • Leisure Travel
  • Business Travel
  • MICE

Target Groups

  • Buyers and trade delegates searching for business in Asia
  • Sellers from all over the world

Networking Opportunities

  • ITB Asia trade show
  • Workshops & seminars
  • Evening functions


  • Best value-for-money offer
  • The convenience of Singapore: Easy access from all over Asia
  • A travel product range that exactly matches customer’s demand patterns
  • >7,000 minutes of know-how: The latest trends and learning opportunities
  • Conference content specially tailored to buyers’ needs
  • Flexible hosting packages
  • High quality of buyers in terms of purchasing power
  • Highly competitive costs per contact


Register as an exhibitor for ITB Asia now via: ITB Asia Stand Application

Interested in the Buyers Elite Partner Programme? Get more information here or email

For general questions, please e-mail

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