Job Description

The core purpose of this role is to create UK-relevant website and social content that informs, engages, and inspires, ultimately supporting our brand tone and image and leading to conversions. This includes creating and sharing several types of content, from blogs to campaigns to video content. This can either be crafted from scratch or by leveraging global content and adapting it for the UK, alongside managing our social media communities. 
The successful individual in this unique and varied role will demonstrate high productivity alongside flexibility whilst managing a range of projects.
 
Accountabilities:
Work closely with the Head of Marketing to prioritise what the content requirements are for the UK business and how we prioritise these with internal and external resources.
Work closely with the Global Content Lead to ensure global campaigns are executed in the UK and that global content satisfies the needs of all regions and makes sense.
The successful candidate will demonstrate flexibility and adaptability to ever-changing marketing needs as the demand for travel increases.
Track and leverage results to determine what channels / content is working and what isn’t, and utilise monthly reporting insights to inform future content planning and innovation.
Work with other members of the team to understand what content requirements are needed and support them where necessary.
Requirements will range from website content (including uploading and maintaining pages), to scheduling and monitoring social media, to proofing/editing copy.
Work with global colleagues to leverage evergreen content across all countries, enhance SEO, collaborate on global ideas and campaigns, and execute new global platforms and technologies – including a new global website.
Support the team with showstopping copywriting, adapted to the context –whether this is created by yourself or outsourced to a chosen contractor/provider, or lifted from global counterparts.
Be the custodian of our local TOV and ensure everyone across the team and wider UK business is leveraging it to the fullest.
Manage all our online communities – namely Facebook, Instagram, Twitter and YouTube to drive growth in followers/subscribers.
Ensure all comments are responded to in a timely manner and forwarded onto the appropriate teams (for complaints & enquiries).
Create timely, innovative and on-trend/news-worthy content to drive engagement and increase our following.
Competitor analysis – regularly review what other travel and leisure companies are doing to ensure we’re offering comparable/more engaging and inspirational content/deals on the right channels.
Work with the Head of Marketing to discuss and finalise what portion of the annual marketing budget can be attributed to content.
When required work with 3rd parties to deliver the above. This may include agencies, freelancers, contractors, and tourism partners.
Skills and Capabilities:
Content management knowledge
Content management systems
Copywriting & editing
Prioritisation & planning
Social media & community management
Analysis & reporting
Attention to detail
Multi-tasking
Building relationships
Customer focus
Qualifications and Prior Experience:
Degree qualified or equivalent experience –  Essential
Min 5 years’ experience in content creation and writing –  Essential
Experience in community management (Sprinklr knowledge desired) – Essential
Experience in Drupal 7 Content Management Tool (or similar) – Essential
What we offer:
Rewards platform, cash health plan, travel discounts, in-house financial 
Employee share plan 
Consistently recognised externally as a ’Great Place to Work’  
Fun, social, egalitarian culture with focus on ownership and responsibility 
Global career opportunities in a network of brands and businesses 
Ongoing training and professional development 
Hybrid working model 
Proud Corporate Social Responsibility platform through the Flight Centre Foundation, Responsible Travel Charter, and Brighter Futures programs 
This is a fantastic opportunity for the right candidate. If you’d like to start your career with one of the world’s leading travel companies, apply today. 
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, gender identity, sexual orientation or age.