Digital Marketing Executive

Flight Centre Travel Group
Queensland
Industry : Travel Agent or Tour Operator
Sector : Travel Agent (Retail/Leisure)
Function : Marketing, Web, Creative & UX
Type : Full time

Job Description

The role will be a digital marketing champion for the brand marketing teams, supporting our digital channel and media strategy.
Work with the Digital Marketing Manager to support the execution of the brands digital marketing strategy with the aim of delivering an enhanced customer experience across all digital channels, while still ensuring KPI’s are met across each of the touch points.
Key accountabilities include:
Collaborate with internal and external stakeholders to execute digital marketing activities and promotional campaigns that deliver on agreed campaign KPIs and business objectives.
Deliver end-end digital marketing campaigns through utilising relevant channels – email automation, paid social (LinkedIn desirable), Google Ads, display advertising to execute go-to market activities.
Measure and report on the effectiveness of campaigns to provide mid-campaign optimisations, insights for future activities and optimising the channel strategy.
Work with our creative team to ensure performance of digital assets to ensure web banners, emails, landing pages, paid social and micro-sites are fully optimised.
Drive targeting excellence through audience segmentation, behaviour and touch points to deliver a seamless, relevant and compelling experience for our customers and prospects.
Maintain knowledge of digital marketing trends to identify new B2D lead generating opportunities and compliance including adherence to SPAM act and direct marketing regulations.
Develop and take ownership of campaigns and programs that focus on acquisition, retention, upsell and cross sell opportunities that contribute to top line revenue goals through sophisticated automations and journeys.
We’d love to hear from you if you have:
2-4 years minimum digital marketing experience
Experience in media agency in a digital role
Proven experience in B2B lead generating
Confidence working across Office Suite, email automation, paid social (LinkedIn desirable), Google Ads
 
Psst, you’ll get bonus points if you have experience working in the corporate travel or travel industry
What’s in it for you?
Flexible work environment 
Travel discounts and deals bookable through our internal team of travel agents, Travelwise 
Discounted financial and health services through our Moneywise and Healthwise businesses
Access to our 24/7 gym located at Global HQ
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
We do things a little differently around here. We do things the FCTG Way.
We have a unique culture and an irreverent DNA based on a proven mix of ideas, values and ways of working that have helped shape our business over the past 40+ years.
Across all our brands, we take our business seriously but not ourselves. We take leaps of faith, have trust in our teams and work collaboratively to achieve our goals. That’s the FCTG Way.
If you think you have FCTG DNA, reach out today.


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