Job Description

Director of Digital Marketing, Corporate Brands
 
About the Opportunity:
The Director – Digital Marketing, Corporate Brands will drive digital marketing strategy and implementation for Flight Centre Travel Group’s corporate brands as part of the global digital function.
The purpose of this role is to provide digital marketing strategic direction, execution, and deliverables for global brands, while leading and supporting digital marketing teams and individuals across regions.
This role leverages a strong understanding of all facets of cross-channel digital management across touchpoints and through the full marketing funnel. The role will drive business growth through increased digital acquisition and retention programs, as well as increased customer engagement and satisfaction.
 
Key Responsibilities:
Planning & Strategy
Work with SVP Digital and Global Brand to develop cohesive digital marketing strategy at a brand and campaign level that has both global and regional facets.
Lead digital marketing planning, including channel performance forecasting.
Digital Marketing Deliverables
Deliver the ROI based digital marketing projects in support of global brand initiatives and campaigns.
Deliver on campaign and BAU digital marketing activities that encompass website UX/UI, paid media, social, SEO, and CRO.
Report on status, risks, and successes related to digital marketing deliverables
Digital Marketing in Mid/Low Funnel
Drive digital marketing ROI beyond the historical focus on acquisition.
Working in collaboration with martech, automation and development teams to deliver best in class digital experience in acquisition and retention initiatives.
Deliver reporting that informs and enhances lower funnel digital marketing
Create global consistency where possible
Digital Marketing Platforms
Work with brand, content, and PR to improve social strategy and execution
Provide guidance for each brand’s mobile app and customer portals
Continually improve the functionality, usability, and design of the brand websites
Digital Marketing Reporting
Ensure global consistency in reporting and benchmarking across digital marketing
Optimize and/or build reporting technology in support of digital marketing
Deliver insights to global brand leaders on digital channel performance.
Continually improve our level of reporting capabilities at a global and regional level.
Digital Marketing Team Management
Develop team resource planning to ensure that the team delivers to project timelines.
Align digital marketing hubs to global framework
1-1 development and support
 
Skills & Capabilities:
Understanding of the B2B environment – An essential part of the role is to understand the principles of B2B marketing and how to implement activities that will have an impact on brand and sales.
Digital marketing acumen – An understanding of digital marketing mediums and how the various platforms play a role in integrated marketing strategies for the B2B segment is required.
Project planning – Global Digital Marketing Lead will work closely with other departments and the corporate marketing teams to create consensus, build plans, and track progress.
Analysis and reporting – To ensure that plans are always cost effective as we strive for brand development, lead generation and customer success, reporting is an essential part to creating accountability.
People Management – Combine empathy with functional knowledge to motivate and support digital marketing teammates.
Position Requirements:
This is the senior digital role for corporate brands, a multi-billion-dollar portfolio including FCM and Corporate Traveller. As such, candidates require in excess of 7 years of dedicated digital experience with at least 5 of these years in a similar role in regarded brands.
5-7 years in Digital Marketing Management – Digital Marketing Manager, Director of Digital Marketing or similar
MBA in Marketing, Analytics, Management preferred
Previous experience in global organisations with proven ability to scale a business through digital success
 
Benefits Include:
Generous remuneration structure
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services
Generous paid-time off policy 
National/International Award Nights and Conferences
Diversity & Inclusion initiatives
Benefits including vision, medical, and dental
Employee Assistance Program
RRSP with matching
Employee Share Plan
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
Fun and flexible work environment
Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
Employee giving program
Annual Charity Trip
Office Environmental Program
1 Volunteer Day per Calendar Year
Location – Toronto, Canada
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
The role can be performed onsite, remote or on a hybrid schedule, in compliance with the Company’s Remote and Flexible Work Policy.
Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.
We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at fccareers@flightcentre.ca