Marketing Automation Manager
Being the primary owner of Eloqua in the Americas region, and owning the email and organic social marketing channels. Helps usage, administration and adoption of Eloqua across brands, helping to ensure project and business needs are met. Also supports social media for the region.
Responsibilities
Email & CRM:
Ownership of the email marketing calendar for corporate brands
End-to-end email campaign management, including email builds, QA, dynamic list segmentations and proper deployment
Continually seek opportunities to advance automation efforts. Create the logic, build and launching automation campaigns for global teams
Manage and enhance A/B testing roadmap within email and providing continual results and recommendations for internal stakeholders
Regional product support – build superior level product knowledge and support best practice for implementation, program development and campaign execution
Serve as the regional expert and top user of Eloqua cross-functionally on global teams
Work to increase adoption and functionality within FCTG to ensure “One Best Way” for Eloqua
Assist in generating monthly reports to monitor email performance, usage, errors and issues for functionality involving Eloqua
Ensure all solutions configured in Eloqua abide by spam and privacy laws of your region
Responsible for supporting/training new and current Eloqua users with their questions
Social Media (organic):
Manage daily social posting via Oktopost for corporate brands
Social copywriting
Manage advocacy efforts for top FCTG employees
Keep up to date with the latest in corporate travel, find relevant industry material to share beyond FCTG content
Event marketing on all social platforms
Keep up with B2B best practices for organic social content
Routine audits and competitor analysis
Support users with ongoing campaign, system and reporting issues
Build superior level product knowledge and provide recommendations to the team and the business
Develop product roadmap Help maintain data and infrastructure integrity in the system
Help drive adoption of Eloqua with “One Best Way” approach
Support Marketers and Salesforce.com administrators with managed product queries, structure, new users, project requests, etc
Support Marketers and Salesforce.com administrators with managed product queries, structure, new users, project requests, etc
Competencies
Communicate effectively within the team and with stakeholders, both verbally and non-verbally
Demonstrates reliability in delivering on commitments
Demonstrates constructive conflict resolution skills to ensure a positive outcome for all involved
Maintains objectivity and can see the big picture rather than reacting emotionally to the problem
Knows how to use available resources to solve problems
Analyzes data and all other sources of information
Probes for further information or greater understanding of a problem
Makes rational judgments from the available information and analysis
Fosters open communication
Practices information sharing
Positively receives feedback to improve performance
Actively seeks feedback to improve performance and self
Recognizes and acts on opportunities for personal and professional development
Provides outstanding service by exceeding internal clients’ expectations
Responds positively and promptly to Stakeholder issues and ensures resolution
Demonstrates highly organized approach to work and effective time management skills
Works on multiple tasks at the same time, completing within required time frame and quality standards
Uses internal systems & processes to help plan daily activities and track time
Takes ownership for success and failures
Demonstrates a belief in the FC Philosophies
Exhibits passion for their business and company
Respectful and engaging with team members and stakeholders
Qualifications
Bachelor’s Degree
Digital Marketing
Marketing Automation
3rd party vendor management
Analytics and Reporting
Salesforce
Mass Email Tools
Data Management and Database Management
Organic Social Marketing
CRM/ESP tools (Eloqua preferred but not required)
Business Process Automation
Must have knowledge/understanding in one or more of the areas
Bonus: Digital event marketing
Benefits Include:
Generous remuneration structure
Travel perks/discounts.
Health & Wellness Programs and Employee Financial Wellness Services
Generous paid-time off policy
National/International Award Nights and Conferences
Diversity & Inclusion initiatives
Benefits including vision, medical, and dental
Employee Assistance Program
RRSP with matching
Employee Share Plan
Global career opportunities in a network of brands and businesses
Ongoing training and professional development
Fun and flexible work environment
Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
Employee giving program
Annual Charity Trip
Office Environmental Program
1 Volunteer Day per Calendar Year
Location – Toronto, Canada
** Please advise your leader prior to applying **
Travel is booming once again, and our roles are being filled quicker than a nonstop from London to New York. We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversification of our society. Flight Centre Travel Group is committed to providing a barrier-free pathway throughout our recruitment selection process. If you require accommodation because of a disability at any stage of our hiring process, please let us know in advance by contacting our Recruitment Team at fccareers@flightcentre.ca