Research from OPIHR Gin, the UK’s no.1 spiced gin brand, has revealed that more than a third of Brits (39%) believe they are more adventurous than ever before, despite being stuck at home for the past few months. The research polled 2,000 UK adults and aimed to uncover how Covid-19 has impacted our attitude towards travel and adventure, in celebration of OPIHR’s ‘Postcard to Adventure’ competition, which is giving Brits some much-welcomed travel inspiration and the chance to win an adventure of their own.
Despite the latest blows to the travel industry with new restrictions imposed on travel to Spain, the research from the gin brand has revealed that international travel and global cuisine is very much at the top of Brits’ priorities lists as they look to unleash their new-found spirit of adventure…
A Flavour For New Cultures And Cuisines
40% of Brits revealed they had been cooking much more frequently during lockdown, with almost a quarter (24%) stating they had been much more adventurous with the meals they made. Over a quarter of people said they had tried a new dish or cuisine for the first-time during lockdown (28%), while twelve percent said they had been experimenting with new flavours and spices. As a result of our new-found love for the cooking and appetite for new cuisines, 14% Brits now believe they are much more confident in the kitchen. Sixteen percent have even started a ‘recipe exchange’ with family and friends in the hope of discovering more new dishes.
New Hobbies Make Us Happy
As the nation looked for an escape during lockdown, the research found that a third of Brits (33%) tried their hand at a new hobby. It’s no surprise that gardening came out on top, as forty-two percent of Brits looked to transform their outdoor space – a place where they could relax and enjoy the nice weather.
A Taste For Travel
When it comes to travel, despite the latest restrictions have been imposed on travel to Spain, it seems that adventurous Brits are not letting Covid-19 hold them back. The research revealed that one in ten of us (11%) have already booked a trip abroad, while a quarter of us plan to book a trip abroad as soon as it is safe to do so. A further twenty-four percent of people have their sights set on a UK staycation, where they can discover new areas of the UK and put their new hobbies to use.
In terms of holiday length, while a third of us (36%) are opting for a standard one to two-week holiday, an adventurous 30% of Brits plan to push the boat out and head off for a two to four-week extended trip to feed their desire for adventure, while a further ten percent are planning to jet off for four weeks or more!
Life’s A Beach After Lockdown
When it comes to the type of trip we are lusting after, exotic beach break tops the list as Brits crave some much-needed relaxation after months of stress and turmoil. More surprisingly, despite Covid-19 worries, many Brits are also dreaming of a long-haul trip (16%) or a big budget trip (14%):
As part of their desire for adventure, UK travel enthusiasts wasted no time during lockdown when it came to planning their next trip, as the research found eighteen percent used the extra time at home to research new destinations. A further 16% of people even started saving for their next trip, while 15% created a post-lockdown travel bucket list.