Two of the main business cities of Germany got a glimpse of Sharjah’s tourism offering. The Sharjah Investment and Development Authority (Shurooq) concluded seminars in Hamburg and Berlin. The seminars showcased the Authority’s overall strategy of promoting Sharjah as a regional hub for international investment.
Shurooq’s delegation included HE Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), Ahmed Obaid Al Qaseer, chief operating officer of Shurooq, Elie Armaly director of business development of Shurooq, Fidel Faraj, head of asset management of Shurooq and Hatem Heidar, tourism executive at Shurooq.
HE Marwan bin Jassim Al Sarkal, CEO of Shurooq said: “There is no doubt that Sharjah has a great deal to offer the German business community. As trade between our countries continue to grow, we are looking forward to the establishment of many new highly mutually beneficial partnerships.”
Four key investment sectors were introduced such as Al Jabal Resort – The Chedi Khorfakkan, Sir Bu Nair Island, Mlieha, the Heart of Sharjah, Al Bait Hotel, Al Majaz Waterfront, the Flag Island, the Kalba Eco-tourism project, Al Montazah Amusement and Waterpark, and Al Hisn Island – Dibba Al Hisn, stating that each of these have been carefully designed to stimulate the local economy.
HE Khalid Jasim Al Midfa, director general, Sharjah Commerce and Tourism Development Authority (SCTDA) further underlined the immense growth and development potential of Sharjah in general. Latest projections of the tourism and hospitality industry show that the sector is likely to grow from AED1.24 billion this year to AED1.49 bn by 2016.