Global Hotel Alliance relocates to Dubai
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Global Hotel Alliance (GHA) has moved its head office from Geneva to Dubai to better communicate with its members around the world.
The relocation is an example of the growing role within the travel and tourism industries Dubai is holding, helped along by airline connections and hotel development. GHA members include Kempinski, Rixos Hotels and Omni.
“Dubai is the modern hub of hospitality, which is evident from the presence of all the major brands in the region, and the growth and development that the city is currently experiencing,” said Christopher Hartley, CEO of GHA.
“Geographically, Dubai is well positioned to communicate with our member brands, which span many different time zones across the world; and with our partner Emirates offering direct flights to all of our key brand locations, there could be no more efficient location from which to operate. Dubai is a city rich in resources, blooming with the next generation of talent and so it seemed a natural home for Global Hotel Alliance,” he added.