Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, has been announced as the lead sponsor for the Loyalty & Awards conference in 2026 and 2027. Organised by Global Flight, the event will take place from 16 to 18 November 2026 at the Pan Pacific Vancouver, a member of GHA.
The 22nd edition of Loyalty & Awards will gather 250 senior loyalty leaders from airlines, hotel groups, and technology vendors. A highlight of the event will be the Golden Loyalty Awards ceremony on 17 November, celebrating excellence in the travel loyalty industry.
Pan Pacific Vancouver, located atop Canada Place, offers 503 rooms with panoramic views and extensive event facilities. The hotel, inspired by sailing ships, shares its site with Vancouver's cruise terminal, welcoming 1.3 million passengers annually.
Jelena Kezika, VP Strategy at GHA, stated, “Loyalty & Awards brings together the most influential voices shaping the future of travel loyalty, making it a natural partner for GHA.” Ravindra Bhagwanani, Managing Director of Global Flight, added, “GHA’s leadership in loyalty and its portfolio of outstanding independent hotel brands make them a highly valued partner.”
Through this partnership, GHA will engage with the global loyalty community, sharing insights from its GHA DISCOVERY programme. GHA DISCOVERY members attending the conference will enjoy preferential rates and benefits, including earning and spending DISCOVERY Dollars at Pan Pacific Vancouver
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