The Globus Family of Brands (GFOB) announced that Chris Fundell, its head of marketing in the Asia Pacific, will be stepping down from the post on 29th August.
Fundell formally tendered his resignation following a decade at the helm of the regional marketing arm marked by a number of accomplishments.
He joined GFOB in 2015 as national marketing manager and his role was expanded to lead the marketing strategy across Asia Pacific in recent years.
Chris Hall, GFOB’s managing director in the Asia Pacific, thanked Fundell for his leadership and lauded him for his valuable contributions to the tour operator.
Hall said: “Chris has made a very significant contribution to Globus family of brands over the last ten years. In this role he strengthened GFOB’s brand awareness and responded nimbly in some of our industry’s most challenging times.
The managing director pointed out that Fundell was integral to pivoting the company’s product offerings and marketing channels as a way of boosting its growth in the pandemic and post-pandemic years.
Thanks to his initiatives for driving revenue, GFOB continues to report success in a highly competitive sector.
Hall said: “Chris focused on using data-driven insights and applying his deep industry knowledge to shape our brands’ marketing strategies. We are sorry to see him go and we wish him all the best with his future endeavours.”
An exceptional run
Fundell himself said of his time at GFOB: “Across the past ten years at GFOB we’ve launched many innovative campaigns, driving a lot of engagement and having a few laughs along the way which our trade partners love. I’ve had the privilege of working with some amazing people across the teams at GFOB here in ANZ and with our global colleagues. Together we’ve evolved the marketing set up to be data driven and agile, growing new distribution channels, improving brand awareness and growth.”
Throughout his tenure, Fundell handled consumer and trade marketing in the Asia Pacific.
He pushed a variety of effective initiatives across advertising, partnerships, and earned media, including several highly successful campaigns.
Fundell was also responsible for the development of innovative marketing strategies to keep both partners and the public engaged, one of which was Travel Champions, a game show geared towards those in the travel sector.
