Visitors walking through 43rd GITEX Global 2023Business events in the Gulf are rapidly becoming a cornerstone of the region's economy, with a significant 121% increase in ticket sales over the past three years, according to a joint report by Platinumlist and Tumodo. These events are drawing up to 95% of attendees from outside the host country, effectively turning them into regional travel hubs.
The Gulf Cooperation Council (GCC) event management market is projected to grow at a 9% compound annual growth rate from 2025 to 2033. This growth is fuelled by the increasing importance of corporate events and Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism. Tumodo's data highlights that business event trips cost 25-40% more than standard corporate travel due to premium accommodations and additional services.
Andrew Baturin, Chief Marketing Officer at Tumodo, noted, “Companies favour compact, high-impact 1-3 day trips, yet MICE events extend stays to 3-5 days as delegates anchor networking, client meetings, and bleisure around fixed conference dates.”
Platinumlist's data shows that technology, AI, crypto, and Web3 are the fastest-growing segments in business events. These sectors are attracting significant regional investment and regulatory clarity. Additionally, there is a rising trend in events focused on leadership development, personal growth, and women's empowerment.
Looking ahead to 2026, business events in the Gulf are expected to evolve towards more interactive formats, with a focus on structured networking and curated participation. This shift is anticipated to enhance the value of these events, turning them into vital platforms for partnerships and deal-making
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
