Hard Rock International has announced an expansion into Mexicowith three new properties. The music-inspired company previously partnered withPalace Resorts LLC to open a hotel in Punta Cana and will now rebrand Palace’shotels in Cancun, Puerto Vallarta and Riviera Maya. Each hotel will remain openduring the changes and are set to launch from early next year through toautumn.
“Cancun,Puerto Vallarta and Riviera Maya are perennially popular Mexican holiday spotsand a natural draw for Hard Rock patrons. Our growing presence in Latin America, sparked bythe upcoming Hard Rock Panama Megapolis, reflects the brand’s broaderinternational growth strategy as evidenced across regions such as Europe andthe Middle East,” said Michael Shindler, executive VP hotels and casinos at HardRock.