All roads lead to the Philippines in 2027 as HBX Group announced the country as the venue for the next run of MarketHub Asia.
This is the first time that the event will be held in the Philippines and the announcement comes in the wake of MarketHub Asia 2026 in Bali, Indonesia.
The sixth edition of HBX’s signature B2B travel tech conference expects to open its doors to around 400 client-partners, thought leaders, primary decision makers, and travel tech innovators from 16 international source markets come the first quarter of next year.
A significant choice
Chief distribution officer David Amsellem remarked that the Philippines stands out as a market with a great deal for the world to discover.
Amsellem said: “There is real depth and diversity here, supported by an ecosystem that is increasingly ready to engage globally. MarketHub Asia 2027 allows us to connect that potential to our worldwide network in a meaningful, structured, and sustainable way.”
The selection of the Philippines as host affirms the country’s steady advancement as a competitive Meetings, Incentives, Conferences, and Exhibitions (MICE) destination in Asia.
Continued investments in convention infrastructure and event-ready facilities have strengthened the country’s capacity to stage high-level global events.
At the same time, the Filipino culture of hospitality, characterized by warmth, professionalism, and attention to detail, adds a distinct human dimension that elevates every gathering into a meaningful and memorable experience.
