Hertz partners with DNATA to grow outbound car rentals
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The Hertz Corporation has appointed dnata as its outbound General Sales Agent (GSA) representative for the travel trade in the UAE, Oman, Qatar and Afghanistan for car rentals worldwide.
The new partnership guarantees a new level of service and support for the region’s travel trade professionals when making car rental bookings globally for their customers.
dnata has recruited an independent sales team which will operate as a dedicated resource to the regional travel trade to represent the Hertz brand for outbound car rental.
The move will help to significantly increase Hertz product awareness among the travel trade and grow outbound sales by capitalising on dnata’s extensive international retail network to boost business from B2B corporate customers and B2C customers.
Michel Taride president, Hertz International and executive vice president, Hertz Corporation said: “The new partnership gives us access to dnata’s extensive network and we will also benefit from a wide range of other strong relationships which have been developed by dnata. We have an aggressive long-term outbound growth strategy from the region which focuses on key growth channels. We see a perfect opportunity to align with dnata’s corporate strategy to significantly increase ancillary sales over the next three years.”
The principal benefits of the new GSA appointment to travel trade professionals will be access to Hertz’s global portfolio of outbound products that can be easily booked via the trade. Hertz has 8,500 locations in almost 150 destinations and offers a wide range of makes and types in a global fleet of more than 500,000 vehicles. Hertz has the leading airport market share in US and has a presence at 69 airports in Europe.