Hilton has partnered with the Hidden Disabilities Sunflower programme in Singapore, marking the first time the initiative has been adopted within Hilton’s Asia-Pacific portfolio. This collaboration aims to enhance inclusivity for guests with non-visible disabilities, such as autism and chronic pain, by providing them with empathetic and informed support during their stay.
All frontline staff across Hilton’s four Singapore properties—Conrad Singapore Marina Bay, Conrad Singapore Orchard, Hilton Singapore Orchard, and Hilton Garden Inn Singapore Serangoon—have undergone specialised training to recognise the Sunflower symbol. This symbol, often worn as a lanyard or badge, discreetly indicates that a guest may require additional assistance or understanding.
Alexandra Murray, area vice president and regional head of South East Asia at Hilton, stated, “By launching the Sunflower programme in Singapore first, we are empowering our teams to lead the way in inclusive care. This is a meaningful step in our journey to ensure the light and warmth of hospitality are accessible to everyone, regardless of their needs.”
Paul White, CEO of Hidden Disabilities Sunflower, praised Hilton’s initiative, saying, “Hilton is setting a new benchmark for inclusive hospitality by implementing the programme in Singapore. This commitment ensures that individuals with non-visible disabilities feel seen, supported, and welcomed from the moment they check in.”
The programme not only aims to make travel more comfortable for guests with hidden disabilities but also sets a precedent for other hospitality providers in the region to follow suit
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