Hoi An’s US$4bn plan to become beach resort hub

The historic town of Hoi An, on Vietnam’s central coast, will become a major new Southeast Asian beach resort destination by the end of the decade, under new plans unveiled this week.

A huge new “integrated tourism and leisure destination”, called ‘Hoiana’, will be developed along a 4km stretch of beachfront land just 5km from the UNESCO World Heritage-listed centre of Hoi An. The first phase of the giant US$4 billion project is scheduled to open in the first quarter of 2019.

Hoiana, which is being created by Vietnamese real estate company VinaCapital, in a joint venture with Gold Yield Enterprises of Hong Kong and Macau-based gaming giant Suncity, will feature multiple hotels and resorts, residential areas, casinos, a beachfront village and retail district, convention centre, hospitality training college, watersports, a golf course and a manmade lagoon for swimming.

Hoiana will be spread along a 4km stretch of beachfront
Hoiana will be spread along a 4km stretch of beachfront land

Don Lam, the project’s chairman, said Hoiana would become a one of “Asia’s most renowned resort destinations”, setting “a new benchmark for high-end tourism in Vietnam”.

“To the visitor, Vietnam’s central coast offers an immersive and multifaceted experience. Vibrant ancient cities, breathtaking mountain vistas, countless pristine beaches, relative affordability, easy access and welcoming people make it a highly attractive destination for tourists – and for enterprise, it’s the land of golden opportunity,” said Lam.

The first phase of the Hoiana project will include 445-room hotel complex with integrated casino, 200 residential apartments to be operated by Hong Kong’s New World Hotels, a luxury Rosewood resort incorporating 75 villas and 25 residences, and a golf course.

The resort will also feature a beach club, a venue for live shows and events, a watersports and dive centre, retail promenade and a range of new bars and restaurants. The development plan also provides scope for additional investment in the subsequent phases of development, which are due to be completed over the course of 10-15 years. Once fully complete, Hoiana will be a “thriving township of hotels, residential and lifestyle zones”, according to its developers.

Already a popular tourist destination, Hoi An forms part of Vietnam’s central coast region, along with Danang and Hue. The expansion of Danang International Airport has been fast-tracked by government and will increase in capacity to 10 million passengers per year from mid-2017.

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