The Honggutan Hong Kong Cultural and Tourism Promotion Conference, held on 16 December 2025, aimed to strengthen cultural and tourism ties between Nanchang and Hong Kong.
Organised by the Nanchang Municipal Bureau of Culture, Radio, Television and Tourism, and the People's Government of Honggutan District, the event highlighted the region's cultural heritage and modern attractions.
Zhang Lianbo, Deputy Head of Honggutan District, emphasised the district's ambition to become an internationally recognised cultural and tourism destination.
He stated, "This Hong Kong promotion serves as an important opportunity to deepen cooperation between the two places' cultural and tourism industries."
Meanwhile, Xin Congjin, Chairman of the Hong Kong China Tourism Association, praised Nanchang's vibrant cultural and tourism resources, expressing a commitment to fostering bilateral cooperation.
Where cultural heritage takes centre stage
The conference featured immersive cultural performances, including the dance "Dreaming Back to Hongzhou" and the song "Yingshanhong," which captivated the audience with Honggutan's cultural allure.
The event also presented Honggutan's attractions through three thematic chapters: Ancient Heritage, Red Heritage, and Golden Modernity.
Visitors were enticed with exclusive promotions, such as 79 percent off at Nanchang Sunac Land and 30 percent discounts at the Nanchang Star Ferris Wheel and VR park; these offers aimed to enhance the travel experience for Hong Kong tourists.
The event concluded with the signing of a cooperation agreement between key cultural and tourism enterprises from both regions, setting the stage for increased tourism exchanges.
Looking forward, Honggutan plans to further optimise its cultural and tourism offerings and deepen collaboration with Hong Kong, inviting more visitors to explore its scenic and historical sites.
```
