Hotel chains address water crisis
Several top hotel chains have teamed up to address concerns about global access to clean water.
Following a UN revelation that one billion people currently do not have access to clean water, hotel groups including Banyan Tree, Oberoi and Virgin Limited Edition have signed up to the ‘Whole World Water’ initiative, which encourages companies to filter, bottle and sell their own water. The hotel groups will then put 10% of their proceeds back into the Whole World Water fund, which will be used to develop clean drinking water facility projects.
“The Whole World Water model is designed to combat environmental, health, and economic issues, as it delivers radical change and drives a more robust bottom-line across the industry,” said Karena Albers, co-founder of Whole World Water.
“We estimate that with scale, the hospitality and tourism industry can contribute US$1 billion per year or more to help eradicate this global issue.”