Hotel news briefs 09/05/12
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Luxury success lends to SLH boost
Small Luxury Hotels of the World (SLH) has seen business improve 20% as the luxury sector continues to thrive. The hotel collection has attributed a rise in loyalty club members to the success, as well as new properties and an upgraded mobile website. “We have over 150,000 Club members and reservations from members have grown by 79% from last year,” revealed Paul Kerr, CEO of SLH. So far this year 12 hotels have joined the group, including the newly-opened Niyama, Maldives; Jugdgut Wachtelhof, Austria; Aqua Blu Boutique Hotel & Spa, Kos and Ett Hem, Sweden.
Renaissance launches first global ad campaign
Renaissance Hotels is launching its first global advertising campaign. Entitled ‘Live Life to Discover’ and created by marketing company Anomaly, the new multi-pronged campaign will incorporate print and digital ads, as well as “on-property experiences”. It will focus on business travellers, urging them to “discover something exceptional and unique” while in a destination. The multi-million dollar global print campaign will run in 32 countries, including “out-of-home” campaigns in the US and China. The campaign will also coincide with the relaunch of the renhotels.com website. Full story here
IHG profits climb in Q1
InterContinental Hotels Group (IHG) saw a 5% rise in profits in the first quarter of 2012. The company achieved operating profits of US$118 million (£73m) in the January-March period – up from £69m in the same period last year. Revenues rose 3% to £254m, while group-wide revenue per available room (revPAR) increased 7.0%. At IHG’s hotels in Greater China however, revPAR surged 11.9%.
Rezidor to launch Park Inn in Glasgow
The Rezidor Hotel Group has announced plans to expand its Park Inn by Radisson brand in the UK. The Park Inn by Radisson Glasgow City Centre will open in the Scottish city in Q1 2013, featuring a restaurant, bar, gym and of meeting space. The new hotel will be Rezidor’s 31st Park Inn by Radisson in the UK, bringing the group’s total portfolio in the country to 5,400 rooms in operation and under development.
