Hotel101 Global announced on Friday, 6th June, that Hotel101 Madrid is the official hotel accommodation partner for the Formula 1 Spanish Grand Prix.
Taking effect in 2026, the contract with MATCH Hospitality will be in place until 2035.
Under this agreement, Hotel101 Madrid with MATCH Hospitality, the official hospitality provider for the Spanish Grand Prix, will deliver world-class accommodation experiences for attendees of the 2026 Formula 1 event and beyond.
MATCH Hospitality, renowned for its expertise in managing hospitality programs for global sporting events such as the FIFA World Cups and the Formula 1 British Grand Prix, will work closely with Hotel101 Madrid to ensure seamless integration of premium lodging services with the event’s VIP and hospitality offerings.
Hotel101 Global chief executive Hannah Yulo Luccini declared: “We are honoured to partner with MATCH Hospitality to serve as the official hotel accommodation for the Formula 1 Spanish Grand Prix in Madrid, Spain. Hotel101-Madrid's prime location next to the F1 circuit, combined with our globally standardized ‘Happy Room’ concept, positions Hotel101-Madrid as the ideal choice for fans and participants seeking comfort, convenience, and irresistible value. This partnership marks a significant milestone in our mission to establish Hotel101 as a leading global hospitality brand.”
This partnership underscores Hotel101 Global’s commitment to expanding its footprint in key international markets, with Madrid serving as its first European property.
Likewise, the collaboration with MATCH Hospitality and IFEMA Madrid aligns with the Grand Prix’s vision of delivering a sustainable, accessible, and memorable event, with Hotel101 Madrid playing a central role in enhancing the fan experience.
A rising landmark
Located on a prime 6,593-square-meter site in Valdebebas, Madrid, Hotel101 Madrid is strategically positioned adjacent to the new Formula 1 Spanish Grand Prix circuit overlooking what is expected to be the iconic Valdebebas Curve.
The upcoming hotel will be a mere three-minute walk from Valdebebas Train Station, four minutes from the IFEMA convention complex, five minutes from the Real Madrid Sports Complex, and seven minutes from Madrid-Barajas International Airport.
With 680 rooms, Hotel101 Madrid is set to become one of the top five largest hotels in Madrid, offering unparalleled accessibility and convenience for Formula 1 fans, teams, and stakeholders.
Hotel101 Madrid will feature modern amenities, including an all- day restaurant, pool, gym, children’s playground, 24/7 reception, business center, function rooms and a proprietary app for seamless guest experiences, from digital check-in to personalized service requests.
