The Millennium Hotel Knightsbridge, LondonMillennium Hotels and Resorts (MHR) and Hotelbeds, have announced their new partnership to boost MHRโs distribution with access to the bedbankโs global network.
The agreement will strengthen MHRโs distribution through Hotelbedsโ presence in more than 140 markets, covering a wide range of channels including airlines, MICE operators, point redemption schemes, retail travel agencies and tour operators representing a total of more 60,000 travel distributors.
In the other direction, the agreement will also see all of Hotelbeds brands -- Hotelbeds, Bedsonline, Tourico Holidays, and GTAย โ ย gain a โdirect real-timeโ connection to the London based companyโs 1.4 million-plus annual room nights, spread across more than 60 key business and leisure travel destinations.
At the close of 2017, MHRโs portfolio included 40,000 rooms in 136 hotels across the United States, Asia, Europe, the Middle East, and Australia, represented by four different brands, namely Lengโs Collection, M Collection, Millennium Collection and Copthorne Collection.
โThis will be a strong relationship delivering special rates and availabilityโ
Mark Redmond, head of global chains at Hotelbeds Group, said: โWe are delighted to be connecting to MHRโs global hospitality offering. This will be a strong relationship delivering special rates and availability across the MHR portfolio to our 60,000 plus clients while giving MHR access to higher-margin, niche segments of the travel market.โ
โDeeper penetration of Hotelbedsโ client base will support higher marginsโ
Nayan Peshkar, senior vice president digital, distribution and revenue strategy for Millennium Hotels and Resorts, added: โWe are very pleased to be working with Hotelbeds.ย This supports the Groupโs wider distribution strategy of reducing reliance on static rate & room agreements in the leisure segment. Our guests are now able to get the best rates at all times across all channels. Deeper penetration of Hotelbedsโ client base will support higher margins and propel a more dynamic customer relationship.โ