How many people book flights via OTA compared to hotels? How many business travellers incorporate leisure into their trips? Do travellers actually care about loyal programmes?
The Altexsoft team has answered the below questions and more and complied the information, into this infographic below.
This article was originally published as a blog post by AltexSoft. It is published here with permission.
Sources
- https://www.phocuswright.com/Travel-Research/Research-Updates/2016/Where-Consumers-Shop-For-Online-Travel
- http://your.sabre.com/PersonalizationReport
- https://info.advertising.expedia.com/traveler-attribution
- https://amadeus.com/en/insights/blog/5-examples-predictive-analytics-travel-industry
- http://www3.gbta.org/l/5572/2017-06-02/55l1xn
- https://www.phocuswright.com/Free-Travel-Research/The-US-Leisure-Traveler-Understanding-Consumer-Lifestyle-Behavior
- https://www.phocuswright.com/Free-Travel-Research/The-US-Leisure-Traveler-Understanding-Consumer-Lifestyle-Behavior
- https://www.criteo.com/insights/travel-market-research/
