Hurtigruten’s loyalty scheme gains momentum.
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More than 4000 UK members have joined Hurtigruten’s loyalty scheme in the first 18 months since the “1893 Ambassador” was initiated in September 2010. The scheme is open to anyone who has spent a minimum of three consecutive nights onboard any Hurtigruten vessels.
The loyalty scheme has proved particularly popular in driving repeat business with more than 10% of the “1893 Ambassador” UK members already having booked a voyage along the coast of Norway or one of Hurtigruten’s Explorer products in 2012.
The schemes benefits include 10% discounts on select itineraries, discount on excursions, free bridge visits, free bicycle hire for three days on select voyages, fruit baskets in cabins, personalised membership card and a free quarterly journal.