The Indonesian Ministry of Tourism formally launched Event by Indonesia, a digital platform designed as a centralised hub for information regarding various events throughout the country.
The platform was presented at an event held at the Sapta Persona Building last 7th July.
Ministry deputy for tourism products and event organisers Vinsensius Jemadu said of the platform: "The presence of Event by Indonesia is expected to simplify access to information for both local and international audiences, allowing them to enjoy a diverse and exciting events Indonesia has to offer. This platform is also part of our ongoing efforts to promote Indonesia as a top destination with high-quality events that support the tourism sector."
The platform’s official accounts may be accessed via Instagram, TikTok, and YouTube.
What is it about?
Event by Indonesia provides comprehensive and engaging information across seven Wonderful Event pillars: Music, Creative, Culinary, Sports & Wellness, Arts & Culture, Carnival, as well as Meeting, Incentive, Convention, and Exhibition (MICE)
Event by Indonesia likewise provides detailed information on a wide range of event scales, including international, national, regional events, MICE, and 110 events under Karisma Event Nusantara (KEN) program.
As one of Indonesia's tourism platforms, Event by Indonesia aims to simplify public access to up-to-date information on upcoming events, ticketing and accommodation, event line-ups and schedules, and to enhance overall event engagement through real-time updates.
Through the official Event by Indonesia accounts, people can also find curated tourism references including natural, cultural, and culinary destinations near events location, making it a practical guide for planning travel experiences in Indonesia.
What comes next?
Online-to-offline (O2O) activations will be held at selected events supported by Event by Indonesia as a promotional initiative to build engagement with people and communities.
These activations will encourage attendees to share their event experiences via Instagram Stories for a chance to win exclusive prizes.
Furthermore, Event by Indonesia embraces the concepts of sustainability and festivity, blending the vibrancy and grandeur of events with a commitment to environmental care.
Through these two approaches, the platform aims to promote not only festive celebrations, but also create positive social and economic impacts while preserving the local environment.
Event by Indonesia stands as an innovative solution for bringing event information closer to the public in an accessible way, while supporting The Ministry of Tourism of Indonesia commitment to develop sustainable tourism in Indonesia.
