iQIYI, China's leading online entertainment platform, has announced the opening of its first global offline entertainment park, iQIYI LAND, in Yangzhou, Jiangsu Province, on 8 February 2026.
The park aims to bring popular Chinese stories to life through cutting-edge technology, offering an immersive experience that blends innovation with iconic Chinese intellectual property (IP).
iQIYI LAND will feature seven unique zones, including immersive theatres, interactive light-and-shadow spaces, and live character interactions.
Visitors can explore meticulously recreated sets, interact with non-playable characters (NPCs), and uncover hidden storylines, making each visit a personal adventure.
The park's opening coincides with the Chinese New Year, inviting families and travellers to celebrate with ticket presales starting on 16 January.
Star power
Shigeqintian, a popular group formed by ten members of iQIYI's variety show Become a Farmer, has been named global ambassadors for iQIYI LAND.
They embody the park's brand message Happiness Starts With You, reflecting positivity and hard work.
The launch of iQIYI LAND Yangzhou marks a significant milestone in iQIYI's offline entertainment strategy, expanding its creative ecosystem into real-world experiences.
With two additional iQIYI LAND projects in development, the company is poised to capitalise on the growing demand in China's theme park sector, which is projected to surpass RMB 110 billion (US$15 billion) by 2028.
iQIYI's expansion into immersive entertainment highlights the synergy between online and offline storytelling, aiming to connect audiences across platforms and worlds.
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