Israel’s tourism sector appears to be on an upswing as the country welcomed 118,200 visitors from across the world in August.
The figures as of 31st August reflect a substantial 72 percent increase compared to the 68,800 recorded at the same time last year.
Travellers from the UK made up approximately ten percent of those numbers, with over 66,000 travelling between the two countries in 2025 year-to-date.
According to Michael Ben Baruch, director of the Israel Ministry of Tourism in the UK: "These figures represent amazing resilience and continued confidence in Israel as a destination. The positive spike in traveller numbers from the UK and the rest of the world in August signals that we are moving in the right direction, demonstrating the enduring appeal of Israel for visitors from across the world.”
Tale of the tape
Between January and August 2025, total tourist entries reached 814,000 globally, representing a 21 percent increase over the 672,400 arrivals recorded during the same period in 2024.
However, this figure still reflects the ongoing recovery process, which continues to be well below the nearly two million entries recorded in the corresponding months of 2023.
At the same time, it was also announced that UK flag-carrier British Airways is set to return to Israel and is already taking bookings for flights between London Heathrow and Ben Gurion, Tel Aviv from 26th October of this year.
