Messe Berlin, organiser of ITB Asia, has announced the addition of three new conference partners to this year’s programme line-up.
This year, MCI, National Association of Travel Agents Singapore (NATAS) and Panacea Publishing Asia will deliver and discuss solutions and best practices of the travel industry.
ITB Asia 2011 delivered a record of more than 3,000 minutes of content and this year’s show is set to top that, delivering over 3,700 minutes of conference time.
“We constantly strive to listen to our buyers and exhibitors to help us focus on delivering high impact conferences that not only meet, but exceed their expectations. To our buyers, ITB Asia is not just a leading trade show for them to generate business leads but also a platform to network and learn from the best in the industry,” said Nino Gruettke, Executive Director of ITB Asia.
“This year, we’ve upped our game again by adding new conferences to our already powerful line-up of events, delivering quality content that is most relevant to our delegates. With three new conference partners adding their experience and expertise to our knowledge platform, we are a step ahead in our goal to develop ITB Asia into a leading think tank for the Asian travel, tourism and hospitality industry,” added Gruettke.
MCI will host ITB Asia’s first Corporate MICE Buyer Program – a high level educational programme for buyers of Corporate Meetings. The programme, with forums on ‘Performance Improvement’ and ‘Procurement Insight’, will deliver insight into a range of topics that include interactive round table discussions moderated by Rob Morrow, MCI’s Global Director of Performance Improvement, and Robin Lokerman, MCI’s President for Asia Pacific.
Held on 17 October, the inaugural NATAS Travel Conference will see industry leaders and experts to share knowledge and guide travel agents on building their brands.
Finally Panacea will address the effectiveness of travel incentives in increasing employee productivity with its panel discussion titled ‘The Power of Incentives – New Initiatives, Same Objectives’.
Now in its fifth year, ITB Asia 2012 will be held from 17-19 October at The Sands Expo and Convention Center, Marina Bay Sands, Singapore.
