ITB Asia boosted by strong hotel interest

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ITB Asia has confirmed the attendance of some of the world’s top international hotel groups for the 2012 event.

According to event organiser Messe Berlin, hospitality companies such as Starwood Asia Pacific, Meliá Hotels International, Fairmont Raffles Hotels, Hyatt Hotels & Resorts, Hilton Worldwide, Wyndham Hotel Group and Far East Hospitality have all confirmed their participation. Pan Pacific Singapore has also come on board for the first time and will be the Official Partner Hotel for ITB Asia 2012.

Exhibitor bookings for ITB Asia 2012 are up 33%
Exhibitor bookings for ITB Asia 2012 are up 33%

“Asia has become one of the world’s most important travel markets and many hotel chains are now focusing on growing their presence aggressively in this region. ITB Asia, despite being the youngest travel trade show in Asia, is also one of the fastest growing in the region and will provide an invaluable platform of networks and knowledge for the whole travel and tourism industry to exchange insights and business leads,” said Nino Gruettke, Executive Director of ITB Asia.

Scott Swank, General Manager Pan Pacific Singapore added; “The hotel industry is becoming an increasingly integral part of the travel value-chain, and we very much look forward to showcasing our properties across Asia-Pacific at this year’s show. With our hotel currently under transformation and set to open for business in September, the timing for ITB Asia couldn’t be better.”  

Overall exhibitor bookings for this year’s show are also up 33% from 2011. In addition, Messe Berlin reported a 60% increase in exhibitor booth space bookings compared to last year.

ITB Asia 2012 will be held from 17-19 October at The Sands Expo and Convention Center in Singapore.

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