From left to right: Katrina Leung (Managing Director and Vice President Asia Pacific, Messe Berlin), H.E. Farhana Ahmed Chowdhury (Deputy High Commissioner, The Deputy High Commission for the People's Republic of Bangladesh in Mumbai), Poonam Sharma (Deputy General manager, Chhattisgarh Tourism Board), Dylan Redas Noel (Director - Marketing (North Asia & New Markets), Sarawak Tourism Board), Huu Viet Nguyen (Vice Director, Hanoi Tourism Information and Promotion Centre), Ni Made Ayu Marthini (Deputy for Marketing, Ministry of Tourism, Republic of Indonesia), Igor Palka (Senior Vice President, Messe Berlin), Yrjötapio Kivisaari (President & CEO, Visit Oulu), Padma Rani Seela (Chief Marketing & Communication officer, Andhra Pradesh Tourism Authority), Dr. Vijay Kalantri (Chairman, World Trade Center Mumbai). © ITB India 2025
ITB India 2025 officially opens today at the Jio World Convention Centre in Mumbai, connecting international industry leaders with India’s booming tourism market.
ITB India 2025 has officially opened its doors today at the Jio World Convention Centre in Mumbai, bringing together a robust international presence and a curated conference agenda. The third in-person edition of the three-day B2B trade show and conference, co-located with MICE Show India and Travel Tech India, boasts more than 400 exhibitors and 600 high-calibre buyers, with over 8,000 trade visitors expected from MICE, Leisure, Corporate, and Travel Technology. Reflecting this momentum, the show will spotlight the surging demand for experience-driven travel, with a strong focus on wellness, culture, cinematic storytelling, and adventure tourism.
“ITB India 2025 demonstrates the vitality of the Indian and South Asian travel markets, serving as an essential platform for global engagement and collaboration," said Darren Seah, Executive Director, Messe Berlin Asia Pacific and organiser of ITB India, MICE Show India, and Travel Tech India. “This year’s edition places a strong emphasis on experience-led travel while fostering fresh opportunities for dialogue, innovation, and partnerships across MICE, Corporate, Leisure, and Travel Technology. We are delighted to welcome our Official Partner States – Madhya Pradesh, Chhattisgarh, and Andhra Pradesh –whose participation brings India’s diversity and cultural depth to the forefront, further cementing ITB India’s position as a gateway to the future of travel.”
From left to right: Darren Seah (Executive Director, Messe Berlin Asia Pacific), Vicente Salas Hesselbach (Managing Director, ITB Americas), Katrina Leung (Managing Director and Vice President Asia Pacific, Messe Berlin), Yrjötapio Kivisaari (President & CEO, Visit Oulu), Igor Palka (Senior Vice President, Messe Berlin), Padma Rani Seela (Chief Marketing & Communication officer, Andhra Pradesh Tourism Authority), Prasanna Lakshm (Regional Director, Tourism, Andhra Pradesh Tourism Authority), Huu Viet Nguyen (Vice Director, Hanoi Tourism Information and Promotion Centre), Dylan Redas Noel (Director - Marketing (North Asia & New Markets), Sarawak Tourism Board), Poonam Sharma (Deputy General manager, Chhattisgarh Tourism Board). © ITB India 2025
Madhya Pradesh, Chhattisgarh and Andhra Pradesh Shine as Official Partner States at ITB India 2025
ITB India officially welcomes Madhya Pradesh Tourism, Chhattisgarh Tourism, and Andhra Pradesh Tourism as its esteemed Official Partner States. Their participation reflects ITB India’s strong commitment to showcasing the depth and diversity of India’s landscapes and cultural heritage, while positioning these states at the forefront as destinations offering authentic, immersive, and off-the-beaten-path travel experiences.
International Participation on the Show Floor
This year’s edition welcomes strong participation from across the tourism value chain, bringing the global travel industry together under one roof. With NTOs, leading MICE companies, OTAs, hospitality brands, travel technology providers, and travel agents represented on the show floor, ITB India 2025 offers a comprehensive marketplace for meaningful networking, strategic collaboration, and business exchange.
Among this year’s key exhibitors are Wonderful Indonesia, Visit Northern Finland, Ministry of Heritage and Tourism Oman, Sarawak Tourism Board, Ha Noi Tourism Information and Promotion Centre, Destination 2 Italia, Fly24hrs, Galaxy Expeditions, Infiniti Software Solutions, Pearl Mara, Prince Hotels & Resorts, and VEGA Hotel and Convention Center.
ITB India Conference 2025
Running alongside the exhibition, the ITB India Conference 2025 will deliver a dynamic programme across two stages with four curated tracks – Knowledge Theatre, MICE & Corporate, Travel Tech, and Experiential Travel. Featuring more than 40 sessions, the conference will provide actionable insights, thought leadership, and forward-looking strategies anchored in this year’s theme, as global industry leaders and decision-makers convene to address the pressing issues and opportunities shaping the future of travel.
Scott Wegener (Head of Asia Pacific at Tripadvisor) will deliver the opening keynote, highlighting South Asia’s pivotal role in shaping global tourism growth. Despite ongoing challenges around sustainability and workforce capacity, the region’s expanding middle class and rapid digitalisation are transforming traveller expectations and unlocking new opportunities for destinations worldwide.
The Knowledge Theatre will explore India’s rise as one of the most influential outbound travel markets globally, with tourism leaders from global destinations – such as Austria, France, Ras Al Khaimah and Switzerland – discussing strategies to capture this fast-growing market. A panel with Thomas Cook India and SOTC Travel Limited will decode the evolving behaviours of Indian travellers across family, luxury, leisure, and corporate segments, while Nikhil Sharma from Radisson Hotel Group, will highlight how weddings and MICE are driving hospitality growth through personalisation, hybrid formats, and rising demand in Tier 2 and 3 cities.
The MICE & Corporate track will highlight how innovation, sustainability, and technology are reshaping events and business travel. Sessions feature Parveen Chander from IHCL on redefining hospitality for MICE, a panel with Asian Paints, CRISIL, Nayara Energy moderated by Vikash Kejriwal (SKIL Travel) on seamless, traveller-centric design, and a fireside chat with Deepesh Jethwani and Varun Mahajan from Tripjack on building proactive, personalised Duty of Care programmes for India’s fast-evolving corporate travel landscape.
The Travel Tech track will showcase how AI, analytics, and digital innovation are transforming the industry. A panel with thought leaders from Amadeus, RezLive.com, Skyscanner, and TBO.com will explore trends shaping the future of travel. Anurag Jain (RateGain) will reveal how hotels can streamline systems, harness AI, and accelerate sustainable growth in the digital era. Leaders from Musafir.com, Riya Tours & Travels, Volaron Tech (a TripJack subsidiary), and Zetexa Global will highlight how AI, airline distribution, and ancillary services are reshaping customer engagement and unlocking new revenue streams.
Experiential Travel Track will explore India’s shift from products to transformative journeys. Cruise industry leaders including Cordelia Cruises, MakeMyTrip, and StarDream Cruises India will discuss how cruising is moving mainstream, moderated by Buzz Travel Marketing, while panels on luxury expeditions with Cruise Professionals, Polarverse, STIC Travel Group, and Thomas Cook India spotlight small-ship and yacht experiences. A C-Suite talk with Vandana Vijay (Offbeat Tracks) will spotlight how authentic, purpose-driven travel can be created that will empower communities and delivers deeper, more meaningful experiences.
