Registration for the Hosted Buyer Programme of the upcoming 19th edition of the International Travel Expo-Ho Chi Minh City (ITE HCMC 2025) is now open.
The programme offers travel agents, tour operators, and product managers unparalleled access to Vietnam’s fastest-growing source markets.
Slated to run 4th to 6th September at the Saigon Exhibition and Convention Center (SECC) ITE HCMC 2025 is currently Asia’s Best Trade Show and the only trade event in Vietnam that offers an International Hosted Buyer Programme.
According to Le Truong Hien Hoa, deputy director of the Ho Chi Minh City Department of Tourism: “With the theme ‘Sustainable Tourism, Vibrant Experience,’ ITE HCMC is poised to set new benchmarks for Vietnam’s tourism industry. Our Hosted Buyer Programme is designed to foster strategic partnerships and elevate inbound tourism to Vietnam.”
A dynamic platform for professional growth
ITE HCMC 2025 brings together over 520 exhibiting companies, 50 provinces and cities, and more than 240 high-level buyers from 45 countries and territories, facilitating over 16,000 pre-scheduled B2B appointments.
Participants will engage directly with leading Vietnamese and international tourism suppliers in sectors including leisure, corporate, MICE, luxury, and special-interest travel.
As such, ITE HCMC continues to set the benchmark for excellence in the international travel trade.
This year’s expo will feature a stellar lineup of global industry powerhouses, including Australia’s Flight Centre Travel Group, Luxury Escapes, Insider Journeys, and Intrepid Travel, alongside the United Kingdom’s Oliver’s Travels.
From North America to Europe and beyond, leading tour operators such as Collette (USA), G Adventures (USA), DERTour Group (Germany), and Thomas Cook (India) will also be on hand, underscoring ITE HCMC’s unrivaled capacity to attract the world’s most influential buyers.
Benefits under the Hosted Buyer Programme
- All-Inclusive Package: air ticket, accommodation & ground transport.
- Complimentary Business Matching: Pre-arranged one-on-one meetings with top Vietnamese tourism enterprises.
- VIP Networking: Exclusive access to hosted luncheons, cocktail receptions, and gala dinners featuring industry leaders.
- Familiarization Tours: Immersive destination experiences in Ho Chi Minh City, showcasing sustainable and cultural highlights.
- Media & Thought-Leadership Forums: Invitations to panel discussions on “Sustainable Tourism, Vibrant Experience” and the 12th TPO General Assembly.
An event worth attending
With five consecutive wins as Asia’s Best MICE Destination, Ho Chi Minh City continues to affirm its reputation and organizational capacity with a sixth consecutive nomination.
This latest recognition reflects a sustainable journey of professional growth and deeper regional integration within the MICE industry.
As part of a broader regional collaboration with Binh Duong and Ba Ria – Vung Tau, the city is steadily upgrading its infrastructure, diversifying service offerings, and positioning itself as a leading MICE hub in Asia.
To register for ITE HCMC 2025’s Hosted Buyer Programme, log on to https://itehcmc.travel/buyer-3/buyer-registration/.
