51% of US travellers have said that once they have decided to go on a trip, they spend less than one week conducting research. With such a short period of time to make an impact, travel companies have recognised the importance of personalised, user-centric interactions.
A company specialised in small group responsible adventure travel, G Adventures, has now partnered with AI-powered omnichannel personalisation engine Dynamic Yield to better tailor the right trip to each individual user during the booking process.
With this initiative, G Adventures witnessed a 15% uplift in purchase per user, a 14.9% increase in revenue per user, and a 50% increase in conversion rates. With Dynamic Yield’s platform, the company gained valuable insights into the individuals behind each trip and what their distinct buying habits were.
“We’ve gained valuable insights”
Greg Cormier, global director of digital marketing and communications at G Adventures said: “We love how Dynamic Yield has allowed us to learn more about our customer base. During our time experimenting with the platform, we’ve gained valuable insights into who the individuals are behind each of our trips and what their distinct buying habits are.
“We’re excited to launch more tests and look forward to its continued impact on the booking process.”