Japan’s hotel sector experienced a steady increase in ADR (average daily rate) last year.
According to the full-year data from STR, the country’s ADR climbed 5.2% to JPY15,396 (approx. US$136) in 2016, due in part to the recovery of the yen, which increased nearly 10% against the US dollar in 2016. This marked the first time the yen had increased in value since 2011.
International visitor arrivals to Japan jumped 22% to more than 24 million last year, but despite this rise, nationwide hotel occupancy dipped 1.2% to 82.7%.
Revenue per available room (revPAR) for Japan’s hotel sector ended the year 4.2% up, at JPY12,729.
Japan’s occupancy remains a full 13 percentage points higher than the Asia Pacific average of 69%, while the country’s ADR is more than US$35 above the regional average of US$100.46.
