The Prince Akatoki: Japanese luxury at every visual and sensory touchpoint

The Prince Akatoki London-1

The first 5-star Akatoki hotel, The Prince Akatoki London (formerly The Arch London) has opened its doors, offering the best of Japanese hospitality at the heart of London. 

Designed to provide a sanctuary in a vibrant and colourful city, the newly-refurbished hotel offers a taste of Japanese luxury like no other. True to its name Akatoki (the Japanese word for sunrise), the urban haven at Marble Arch represents an experience that awakens the mind, body and spirit — fusing Japanese hospitality and culture from every visual and sensory touchpoint.

“Minimal yet full of attention and thought”

Ray Goertz, general manager, The Prince Akatoki London, commented: “Japanese hospitality is renowned for attention to every detail. Everything is done with careful attention to detail – creating an intricate meal, presenting impeccable rooms and adding a small, personal touch for our guests – experiencing calm and tranquillity – like taking a deep breath and washing away the day.

“No matter where you look, you will find beautiful things that are both simple and sophisticated, minimal yet full of attention and thought.”

Luxury rooms and suites

The Prince Akatoki London-2

Inspired by the simplicity of Japanese traditions, the hotel’s guest rooms and suites exude a minimalist Zen aura, with natural finishes and a soft colour palette. In addition, there are three room types and three suite categories to choose from ranging from 21-58 square metres.

“An extensive range of premium, curated amenities”

Simon Wan, president and director of StayWell Holdings, commented in an exclusive interview with TD: “Here, guests can enjoy winding down with an extensive range of premium, curated amenities for maximum relaxation, including bathrooms with luxurious rain showers, before closing their day in plush beds to offer the ultimate sense of comfort.”

Service from the heart

True luxury is defined by service and The Prince Akatoki London offers service from the heart.

“The new hotel will see travellers experience five-star hospitality with service performed from the heart, inspired by Japan, and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture,” added Wan.

The Prince Akatoki London-3

The Prince Akatoki London

The Prince Akatoki London underwent a multi-million-pound restoration and has been meticulously refurbished, before re-opening its doors this month. The Japanese luxury hotel is the brand’s inaugural property — the first of many Japanese-inspired luxury hotels the group plans to open worldwide.

Please visit the hotel’s official website for special offers and more information.

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