Virgin Atlantic has announced a significant leadership transition, with Josh Bayliss, CEO of Virgin Group, set to become the new Chair of Virgin Atlantic from 1 June 2026. This follows the decision of Peter Norris to step down on 31 May 2026, after a 14-year tenure that saw the airline through pivotal moments and challenges.
Peter Norris has been instrumental in shaping Virgin Atlantic's strategic direction, notably establishing key partnerships such as the transatlantic Joint Venture with Delta Air Lines and Air France-KLM, and joining the SkyTeam alliance. His leadership was crucial during the COVID-19 pandemic, overseeing the airline's restructuring and recapitalisation efforts.
Corneel Koster, CEO of Virgin Atlantic, praised Norris for his insightful leadership, stating, “Peter has been an insightful and forward-thinking Chair for many important years in Virgin Atlantic’s story.” Norris expressed pride in the airline's resilience and innovation, emphasising the strength of its people and culture.
Josh Bayliss, who has led Virgin Group since 2011, brings extensive experience in strategy and brand management. He expressed enthusiasm for his new role, saying, “Virgin Atlantic enters its next chapter with real momentum, powered by an excellent team and an exceptional brand.”
As Bayliss steps into his new role, Virgin Atlantic looks forward to continuing its legacy of innovation and customer service excellence. Meanwhile, Peter Norris will maintain his positions as Chair of Virgin Group and Virgin Hotels, ensuring a continued influence within the broader Virgin family
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