The new Jumeirah Restaurant Group Dubai (JRG Dubai) will operate a range of dining venues and lounges, including Pierchic, Tortuga, Pai Thai, 360° and The Noodle House, with an initial portfolio of 23 branches worldwide.
It will now develop existing restaurants at hotels within the Jumeirah portfolio, with a series of planned refurbishments, menu overhauls and marketing initiatives. It will also engage in joint ventures, franchising and white label operations.
“Jumeirah Group is a pioneering Dubai-founded company and our new division, Jumeirah Restaurant Group Dubai, is committed to building on our heritage, reputation and success to become a world-recognised restaurant management company,” said Piers Schreiber, spokesperson for the Jumeirah Group.
JRG Dubai becomes the latest addition to Jumeirah’s collection of brands, which also includes the luxury Jumeirah Hotels & Resorts, the new Venu hotel brand, and spa company Talise.