Recording the highest growth rate in domestic and total tourist arrivals in 24 years, Kerala attracted around 1.96 crore domestic and foreign visitors in 2019, registering a healthy growth of 17.2% as compared to the figures in the previous year.
The total number of tourists was pegged at 1,95,74,004, of whom there were 1,83,84,233 domestic tourists and 11,89,771 visitors from abroad. In 2018, the number of tourists visiting Kerala was 1,67,01,068 (domestic tourists 1,56,04,661 and foreign tourists 10,96,407).
The growth rate in the inflow of domestic tourists was 17.81% while for the foreign tourist arrivals, it was 8.52%.
“We have bounced back with great vigour after suffering unprecedented floods and torrential rains for two consecutive years in 2018 and 2019. This is the highest growth rate since 1996. Our figures show that there was a very significant increase in the footfalls from May 2019 and it prevailed till the end of the year,” Kadakampally Surendran, tourism minister of the state said.
Rani George, secretary of tourism in Kerala said the huge growth in tourist arrivals in the face of most adverse circumstances was achieved by an aggressive, multi-pronged strategy to woo back the visitors.