Representative ImageLong-haul travel intentions are softening in 2026, with financial and time constraints pushing travellers towards domestic and short-haul trips, according to the European Travel Commission (ETC) and Eurail's Long-Haul Travel Barometer 1/2026. The report, which surveyed travellers from Australia, Brazil, Canada, China, Japan, South Korea, and the United States, reveals a 5% decline in long-haul travel plans compared to last year, with only 59% of respondents planning such trips.
Interest in visiting Europe remains robust, though slightly diminished, with 42% of long-haul travellers considering a trip to the region in 2026—a 3% decrease from the previous year. China and Brazil lead in interest, with 59% and 54% respectively, whilst Australia shows the sharpest decline, shifting towards nearby Asian destinations.
High costs and limited holiday time are the primary deterrents for overseas travel, particularly among younger travellers aged 18–34. Safety has emerged as a key factor in destination choice, with Europe ranking highest globally for safety, including political stability and personal safety.
The report also highlights changing travel behaviours, with a decline in fully packaged travel and a rise in demand for semi-package trips, especially among Chinese travellers. Leisure remains the primary motivation for travel to Europe, but business travel is on the rise, particularly from Australia and South Korea. Slow travel and wellness are gaining popularity, with spending priorities shifting towards food and drinks over shopping.
Miguel Sanz, President of the ETC, emphasised Europe's strengths in safety and cultural offerings, stating, "Europe continues to stand out as a reliable destination, well-positioned to respond to evolving demand for more flexible travel and experience-led journeys." As travel preferences evolve, Europe aims to strengthen its branding around distinctive, experience-led travel to attract responsible travellers who stay longer and spend locally
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