lowcostbeds boosts Middle East operations
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Following its recent foray into the Middle East, lowcostbeds has entered into strategic agreements with key travel agencies in the region. Prominent among these are Al Futtaim Travel, DNATA, Al Naboodah Travel, Rezlive, Total Holidays, Barakat Travel and Sadaf Holidays & Travels.
Alex Gisbert, chief marketing officer, Low Cost Travel Group, said “The signing demonstrates the strength of our product.”
Targeting the inbound and outbound markets from the region, the company has officially appointed Discover the World Marketing as their exclusive representative in the region. Sarah Marron, sales director, Discover the World Marketing, said: “Our strategy with lowcostbeds is to work with the network of regional travel players in order for them to offer to their clients our excellent range of hotels, from leisure resorts to city breaks and from budget to five-star luxury”.
The company offers a global inventory of 150,000 hotels in over 4000 resorts and cities. He company is keen to tap into the booming growth which according to World Tourism Organisation estimates that an additional two million Arabs will travel abroad within the next twenty years. This would account for a total of 37 million outbound tourists, spending an estimated US$20 billion and accounting for 2.2% of global outbound travel, a rise of 0.7%.