M Social Resort Penang held a grand launch as it marked the M Social brand’s debut in Malaysia with a curated blend of local heritage and contemporary flair.
As the first M Social property to open in Malaysia, the event signifies a key milestone for the lifestyle-driven hotel brand and marks a new chapter for Malaysia’s hospitality scene.
The launch unfolded with a lively lion dance performance and firecrackers, followed by a ribbon-cutting ceremony led by esteemed guest of honour Ramli bin Ngah Talib, Yang di-Pertua Negeri of the State of Penang.
Also in attendance was Tourism Malaysia’s deputy chairman Yeoh Soon Hin.
A digital signing ceremony was held in the resort’s Grand Ballroom, reaffirming the brand’s commitment to tech-forward innovation and community integration.
The launch wrapped up with a soulful performance by multi-talented Chelsia Ng.
Later in the evening, the resort transformed into a stylish evening soirée featuring signature cocktails and curated canapés.
Guests were treated to a night of entertainment that included a live performance by Elvira Arul, an LED violin show, and an electrifying set by DJ Nikki, igniting the night with rhythm and energy.
A lively destination
Nestled in the lively coastal enclave of Tanjung Bungah, M Social Resort Penang offers a serene escape and is just minutes from George Town, Gurney Drive, and Penang’s iconic street art and culinary hotspots.
The resort features 318 rooms and suites across two wings, and each room is thoughtfully designed to reflect Penang’s rich Peranakan heritage: from intricate geometric patterns to a lively palette of rose pink, sea green, and sky blue inspired by the island’s flora and coast.
Modern amenities include a 55-inch smart TV, high-speed Wi-Fi, and Malaysia’s first in-room AI voice assistant for effortless control. Guests can also enjoy a 24-hour gym, outdoor pool, and a Grand Ballroom ideal for special events and celebrations.
Settling into a new home in the heart of Southeast Asia
Part of Millennium Hotels and Resorts’ growing portfolio, M Social is a lifestyle brand known for its eclectic charm and immersive design.
Following in the footsteps of other properties in Singapore, Paris, New York, Phuket, Suzhou and Auckland, M Social Resort Penang is the seventh M Social globally and the third in Southeast Asia.
MHR executive chairman Kwek Leng Beng said of the brand: “M Social was created to reimagine hospitality for a new generation of travellers—those who seek connection, inspiration, and a sense of place. My vision was to build a brand that is bold, expressive, and constantly evolving. In Malaysia, M Social Resort Penang brings this vision to life not only through its vibrant design and creative energy, but also by embracing the country’s rich culinary heritage. At Beast & Butterflies, the flavours are inspired by my own fondness for Penang’s diverse food scene, especially the distinctive and colourful Peranakan cuisine, creating experiences that truly reflect the spirit of this culturally dynamic destination.”
MGR executive director Kwek Eik Sheng added: “With M Social Resort Penang, we are not only expanding our footprint in Southeast Asia, we are pushing the boundaries of what modern hospitality can be. This property reflects our ambition to lead in digital innovation, sustainable design and lifestyle driven travel, and is our blueprint for the next generation of hotels – smart, social and deeply rooted in place.”
