Majid Al Futtaim malls join forces for DSS
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Dubai Summer Surprises (DSS) this year will have Majid Al Futtaim Properties’ – Mall of the Emirates, Deira City Centre, and Mirdif City Centre gearing up for a month with fun-filled activities from June 14th – July 14th, 2012.
The three malls will be offering plenty of chances for shoppers to win daily prizes and watch unique family entertainment. The malls looks to bring family-focused summer activities to tourists and visitors alike.
The three malls – Mall of the Emirates, Deira City Centre, and Mirdif City Centre – are teaming for this year’s DSS promotion with a joint shop-and-win campaign throughout the duration of DSS. Shoppers will get to enjoy discounts and prizes simply by shopping at any of the participating malls to get three chances to win 100 gold coins every day.
Mall of the Emirates will be hosting an educational summer camp, Ice Age ‘Adventure Camp’ live show and character visits, weekly prize raffles at Magic Planet, showing of CATS at DUCTAC. Deira City Centre has a Candy World adventure planned with kid’s candy themed workshops and shows from ‘Lollypopcorn Town’, Kids Fashion Week runway show, and Fashion Workshops for kids to design accessories. Mirdif City Centre is hosting The Smurfs Show, The Mongolia Circus, and the Puppets Festival throughout DSS.