MakeMyTrip shares inputs around spiritual tourism and a spotlight on Ayodhya, on the basis the on-platform data.
- They have recorded a 97% Growth in searches for spiritual destinations on our platform, in the last two years (CY 23 Vs CY
- The Top 10 pilgrimage and spiritual destinations which have seen growth in searches (CY 23 Vs CY 21) are:
- Ayodhya – 585%
- Ujjain – 359%
- Badrinath – 343%
- Amarnath – 329%
- Kedarnath – 322%
- Mathura – 223%
- Dwarkadhish – 193%
- Shirdi – 181%
- Haridwar – 117%
- Bodh Gaya – 114%
3. On platform searches for Ayodhya from India increased by 1806% since the inauguration announcement
4. Peak search for Ayodhya recorded on Dec 30th, the day of airport inauguration
5. Heightened interest in Ayodhya being recorded from international destinations as well;
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- Ayodhya being searched from across the globe, with the maximum search contribution coming from:
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- USA: 22.5%
- Gulf: 22.2%
- Canada: 9.3%
- Nepal: 6.6%
- Australia: 6.1%
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