Oaky, the hyper-personalised hotel upselling solution, is one of ORACLE Hospitality’s first partners to go live with the brand-new Oracle Hospitality Integration Platform (OHIP). This makes it cost-effective and simple for joint clients to leverage the seamless two-way integration between the upselling platform and the OPERA Cloud PMS. The goal of this new partnership is to drive innovation in the hospitality industry and allow hoteliers to level up their upselling results.
Implementing the latest hotel technology solutions to optimise operations is essential for a hotel’s success in today’s dynamic and competitive market. The connection between Oaky and OHIP will make it easier for hotels to do precisely that. For the very first time, users can adopt cutting-edge technology without paying steep integration fees since using OHIP is free for hotels which run on the OPERA Cloud PMS.
“Oaky is among the first hotel technology providers to connect with the OPERA Cloud PMS via the new OHIP integration. Working on this with the team at Oracle Hospitality has been great and we appreciate having a partner who shares our dedication to innovation and making state-of-the-art technology accessible to hoteliers,” said Clément Dénarié, head of partnerships, Oaky.
The platform gives partners and vendors easy access to the data they need to develop two-way integrations between their solutions and the OPERA Cloud PMS. Then OHIP’s intuitive interface allows hoteliers to easily register and immediately leverage its capabilities without having to work with Oracle Consulting. This has already become and will remain a major innovation driver in the hospitality industry because it makes modern tools more accessible to hoteliers, both in terms of cost and ease of implementation.
Oaky’s two-way integration with OHIP brings numerous benefits for hotels. It allows for data to flow both ways between the OPERA Cloud PMS and the upselling platform. This creates new opportunities for more automation, increased efficiency and streamlined operations. Apart from saving time and eliminating the risk of human error, this increases a hotel’s potential to drive ancillary revenue.
“Less hassle and increased ancillary revenue are two major changes we’ve been observing since we started utilising the Oaky and OPERA Cloud integration via OHIP. As personalised deals are sent to guests automatically, and booked supplements are added to OPERA Cloud without the team’s involvement, it saves loads of time and helps us refine our services further. As a result, our guests have an even more memorable experience and are more likely to spread the word about our hotel,” said Jakob Lindh Tripolitis, e-commerce Manager, at Nobis Hospitality Group.
Even travellers stand to benefit as Oaky can automatically pull reservation data such as the rate code, room type, booked packages and other details, to segment guests and determine the most suitable deals for each traveller individually. Since the integration via OHIP enables dynamic room upgrade pricing and allows the upselling solution to reach direct bookers and OTA guests with highly targeted offers, conversion rates and the top line are impacted positively.