Tourism Malaysia presented its home nation’s best attractions at the International Travel Expo Ho Chi Minh City (ITE HCMC) 2025 from 4th to 6th September.
Malaysia’s participation at the Expo underscored its strong commitment to promoting its diverse destinations, strengthening bilateral tourism cooperation, and marking an important milestone in preparation for the upcoming Visit Malaysia 2026 campaign.
Likewise, ITE HCMC 2025 served as a strategic platform on which to showcase Malaysia’s diverse offerings to international buyers, industry players, and travellers.
The event also served to highlight Malaysia’s readiness to welcome more visitors in the coming year.
Aligned with sustainability and innovation
With the theme Sustainable Tourism, Vibrant Experiences, ITE HCMC 2025 cast the spotlight on eco-friendly travel, cultural preservation, and deeper visitor engagement.
Indeed, the theme was in seamless alignment with Malaysia’s tourism vision, which puts an emphasis on nature-based adventures, community-driven tourism, and eco-cultural initiatives to benefit both travellers and local communities.
Tourism Malaysia’s participation at ITE HCMC 2025 also featured the Malaysia My Second Home (MM2H) programme, which sought to attract Vietnamese families seeking a safe environment, quality education, and an affordable cost of living.
In addition, Malaysia presented an educational showcase that included globally-recognised degrees and competitive tuition fees, enticing Vietnamese students with an accessible yet world-class option.
Putting MICE first
Aside from the country’s natural and cultural attractions, Tourism Malaysia also highlighted their nation’s strengths as a leading Meetings, Incentives, Conferences, and Exhibitions (MICE) destination.
International groups of 50 to 499 delegates are entitled to exclusive benefits, including welcome souvenirs, partial support for gala dinners or receptions, cultural performances, photo booth setups, airport hospitality desk services, and accommodation subsidies of up to RM2,500.
Depending on group size, support packages range from RM7,920 to RM49,915, making Malaysia an attractive choice for business events of varying scales.
According to Tourism Malaysia director in Ho Chi Minh City Amirah Nadiah Mazlan: “Malaysia offers not only world-class facilities but also rich cultural experiences that create lasting memories. Through our incentive programme, we aim to provide strong support for organisers and delegates, positioning Malaysia as a preferred MICE hub in the region.”
