International visitor arrivals to Malaysia continued to increase in 2013.
The country welcomed 25.7 million international arrivals last year, marking a 2.7% increase compared to 2012. But the result also means that Malaysia slips into second place, behind Thailand, in the list of Southeast Asia’s most-visited countries.
Malaysia’s annual tourism revenues saw stronger growth however, rising 8.1% to MYR65.44 billion (US$19.98bn).
“These numbers are in line with the broad objectives… to increase yield per tourist. Last year, average tourist spending per capita was MYR2,544.90 per person compared to MYR2,419.10 per person in 2012,” said the country’s minister of tourism & culture, Mohamed Nazri Abdul Aziz.
Malaysia’s top five visitor source markets in 2013 were all Asian countries, with Singapore (13.2m) leading the way, followed by Indonesia (2.5m), China (1.8m), Brunei (1.2m) and Thailand (1.2m). India (651,000), the Philippines (557,100), Australia (526,300), Japan (513,100) and the UK (413,472) completed the top 10.
But emerging markets including Russia (+18.8%) and China (14.9%) experienced the strongest growth.
Southeast Asia’s most-visited countries in 2013
Thailand – 26.7 million international arrivals
Malaysia – 25.7 million
Singapore – 15.5 million