Marriott International has announced a significant agreement with Masterise Group to develop four hotels and a branded residence in Vietnam, marking a substantial expansion in the region. This collaboration will introduce Marriott's luxury, premium, and select hotel brands to key urban and leisure destinations across the country. The flagship properties will be strategically located in Ho Chi Minh City, including The Ritz-Carlton, Saigon, and The Ritz-Carlton Residences, Saigon, setting a new standard for luxury hospitality in Vietnam.
The agreement, signed by Gautam Bhandari, Chief Development Officer for Asia Pacific excluding China at Marriott International, and Nelly Phuong Ta, Head of Hospitality & Entertainment at Masterise Group, signifies a pivotal step in Masterise Group's expansion into the hospitality sector. "Our collaboration with Masterise Group is founded on a shared vision and a long-term commitment to excellence," Bhandari stated.
In addition to the Saigon properties, a new eco-resort complex in Can Gio will feature JW Marriott and Four Points by Sheraton hotels, aligning with the district's development vision. Hanoi will see its first Marriott Hotel, offering 494 keys and extensive event space, catering to business travellers and large-scale events.
The partnership aims to create destinations that offer memorable experiences for both domestic and international travellers. Nelly Phuong Ta commented, "Through our work with Marriott International, we aim to develop iconic hotels and resorts that go beyond providing world-class accommodations."
As of Q3 2025, Marriott operates 29 properties across Vietnam, with more than 30 additional projects in the pipeline, reflecting its commitment to expanding in this emerging market
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