Marriott International Inc recently announced its intent to personalize guest experiences with its Mobile Requests app and two-way chat feature.
This new initiative is now available across all Marriott International properties across Middle East and North Africa.
The feature enables guests to chat directly with the hotel’s staff via their mobile device to request services and amenities starting 72 hours before arrival and throughout their stay.
The project was piloted in May 2015 at 46 Marriott Hotel properties, including the Dubai Marriott Harbour Hotel & Suites, Amman Marriott Hotel and Cairo Marriott Hotel & Omar Khayyam Casino. The mobile requests are available gratis to 53 million members of Marriott Rewards.
Since its launch, the the feature has had a high usage and success rate with more than 20,000 requests made by 7,000 guests worldwide.