MAS offers new fare options
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Malaysia Airlines (MAS) has introduced four new fare options under the MH Value Fares programme to boost ticket sales and revenue, The Star reported. Initially for domestic travel, the scheme would be introduced on international routes by February, according to Managing Director and Chief Executive Officer, Idris Jala.
“There’ll be winners and losers in the current economic environment but I’m convinced that this (programme) will put us in good stead,” he was quoted saying.
“We have to be innovative in times like this and MH Value Fares is a good response to give customers options to choose from.”
These fare options are available for economy, business and first class travel. The value fares were available for all seats depending on seasonal load factor including peak and non-peak periods. However MAS said it did not intend to remove its fuel surcharge, as recently announced by its low-cost subsidiary, Firefly.
“Our fares and fuel surcharge are competitive on route-on-route basis,” Idris was quoted saying.
The four value fares for economy class - MHlow Fares, MHbasic, MHsmart and MHflex - offer discounts between 20% and 70% depending on the booking period as well as passenger preference.
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