Millennium Hotels and Resorts (MHR) formally entered a major loyalty partnership with South Korean hospitality firm Lotte Hotels & Resorts.
A significant milestone in MHR’s international expansion strategy, this new agreement builds on the momentum of its recent collaboration with Maritim.
This dual alliance signals a transformative moment for MHR, setting the stage for broader global connectivity, enhanced loyalty offerings, and unprecedented benefits for travellers across key regions.
Indeed, Lotte represents a major force in the region's hospitality landscape, making it a strategic cornerstone in Millennium Hotels and Resorts' ambition to build a borderless loyalty network.
MHR executive chairman Kwek Leng Beng said: "These cooperations reflect our entrepreneurial mindset, seeking opportunities beyond traditional boundaries to create new value for our guests and our business. By collaborating with leading brands like Maritim and Lotte, we are building a hospitality network that transcends borders and elevates the guest experience.
Bringing the world to MyMillennium members’ fingertips
Through this new agreement, MyMillennium members will now enjoy preferential rates when booking with Lotte Hotels & Resorts.
In return, members of Lotte Hotel Rewards loyalty programme will be eligible to receive preferential rates at participating Millennium Hotels and Resorts worldwide.
MHR executive director Kwek Eik Sheng said: "This is a forward-looking move that strengthens our loyalty programme and offers our members more value, choices, and seamless recognition across a wider network. By joining forces, we're building a stronger ecosystem that unlocks greater value, enhances benefits and fosters more meaningful engagement for travellers worldwide."
