New price promise from P&O, Cunard
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P&O and Cunard are to introduce new Vantage Fares linked to a price pledge for 2013. The new Vantage fares’ main objective is to stabilise cruise pricing to offer a consistent marketing message – that of “peace of mind” that they will not be disadvantaged for bookings early. To ensure clients do not feel they are left out of pockets, Cunard and P&O will add complimentary benefits such as onboard spending credit or an upgrade if the price of a holiday reduces since the passenger booked.
The new fares come into effect on 23 July, covering departures from April 2013.
Vantage Fare passengers will also be able to select the cabin of their choice and have the flexibility to alter their cruise up to 90 days before departure. A low deposit offer of 10%, down from the 15% also applies to Vantage Fare bookings made by 31 August 2012.
Both companies are eager to change its pricing models and have introduced the price promise to encourage people to commit early, rather than sit and wait on the side line hoping for the price to fall.